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Mobilisation strategy to achieve adolescents targets

This question was posted the Adolescent nutrition forum area and has 4 replies.

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Najma ayub


Normal user

5 Feb 2024, 05:50

We are implementing a polit adolescent nutrition program through the provision of weekly iron folic acid supplements on quarterly basis, the provision of conditional cash transfer for the cost of transportation, and the improvement of food diversity practices. we are only facilitating the adolescent girls who mother is part of social safety program offered by the government and are qualified to receive an unconditional cash transfer. The girls are required to accompany their mother to the hospital, where they received the iron and folic acid supplements on a quarterly basis, sensitize them on dietary diversity and other keys messages, and provided them conditional cash transfer. Additionally, the girls are advised to utilize the supplement on a weekly basis and tick in the calendar provided in the registration booklet and visited to the hospital after three months for follow up. Kindly note the girls has to stay in the program till she reached at the age of 19.
Since the program is intended for a certain population (girls belong to the mothers of social saft net program), we are encountering difficulties in reaching the targeted group. What are some important mobilization strategies and techniques that we used to brings the girls to the hospital with their mothers and reach the intended target.

Kemal J. Tunne

Emergency project coordinator

Normal user

5 Feb 2024, 12:15

I understand the challenges you're facing in reaching your target population of adolescent girls for your adolescent nutrition program. Here are some important mobilization strategies and techniques you can use to bring the girls to the hospital with their mothers and reach the intended target:

Community Engagement:

  • Partner with local leaders and influencers: Collaborate with community leaders, religious figures, teachers, and other respected individuals to promote the program within their networks. Encourage them to advocate for the program and address any concerns community members might have.
  • Organize community events and information sessions: Hold outreach events in areas frequented by the target population, like health fairs, school functions, or community gatherings. Provide information about the program, its benefits, and address any misconceptions.
  • Utilize peer mentors: Recruit older girls who have benefited from the program to act as mentors and role models for younger girls. This can build trust and encourage participation.
  • Engage mothers: Conduct information sessions specifically for mothers to explain the program's benefits for their daughters' health and future. Address their concerns and encourage them to actively participate with their daughters.

Incentives and Accessibility:

  • Simplify logistics: Minimize travel time and distance by having outreach locations closer to where the girls live. Explore mobile clinics or other flexible service delivery options.
  • Offer childcare: Provide childcare services at distribution points to address concerns mothers might have about leaving younger children at home.
  • Consider alternative cash transfer methods: Explore options like mobile money transfers or vouchers to reduce transportation costs and increase accessibility.
  • Offer additional incentives: While cash transfers are important, consider offering additional incentives like hygiene kits, educational materials, or other items relevant to the girls' needs.

Communication and Information:

  • Develop culturally appropriate messaging: Tailor your communication materials and messages to resonate with the local language, beliefs, and customs of the target population.
  • Utilize multiple communication channels: Use a mix of communication channels like radio announcements, flyers, posters, social media, and text messages to reach a wider audience.
  • Share success stories: Showcase testimonials from girls who have benefitted from the program to inspire others to participate.
  • Address myths and misconceptions: Actively address common concerns and misconceptions about the program through clear and accessible messaging.

Monitoring and Evaluation:

  • Track participation rates: Monitor the number of girls reached and their attendance at program activities.
  • Conduct feedback surveys: Collect feedback from mothers and girls to understand their experiences and identify areas for improvement.
  • Adapt and refine: Based on data and feedback, adapt your mobilization strategies and program components to better meet the needs and preferences of your target population.

Remember, building trust and rapport with the community is crucial. Be patient, flexible, and willing to adapt your approach based on what works best in your specific context.

I hope these suggestions help you reach your target population and achieve the program's goals!

Kemal J Tunne


John Nicholson


Normal user

5 Feb 2024, 13:44

Greetings! USAID Advancing Nutrition has pulled together adolescent nutriiton resources in to one of our online collections in collabration with ENN and many other global nutrition partner which includes a section on social and behavior change that might be of interest. I hope you are able to find some useful information in the Adolescent Nutriton Resource Bank

All the best,


Victoria Kariathi

Researcher (Nutrition Training)/TFNC

Normal user

6 Feb 2024, 06:17

I will respond according to my context.

  1. In order to effectively implement the intervention in the local context, it is advisable to engage with local leaders to ensure that they have a clear understanding of the intervention and its objectives. This can include religious leaders, cultural or tribal leaders, and other influentials.  It is also important to listen to their suggestions and insights on how to reach the target group effectively as they are aware of community dynamics, cultural norms, and existing channels of communication.
  2. Given that the target group is adolescents, it is crucial to recognize the significance of peer influence during this stage of developmental. To effectively engage adolescents, it is important to tailor the intervention with activities that will appeal to them and capture their interest. One effective approach is to incorporate peer promotion activities ( interactive workshops, games, TV shows, competitions, or creative projects like essay writing) that can attract and engage adolescents. Establishing peer support groups can be particularly effective in this context. PSGs provide a platform for adolescents to connect with their peers, share experiences, and support each other in adopting positive behaviors (intake of IFA). Peer support can create a sense of belonging, foster motivation, and increase the likelihood of sustained engagement with the intervention.

Najma ayub


Normal user

7 Feb 2024, 09:57

Thanks to all for sharing your experiences and guidelines on how we can achieve the desire target using different strategy. 

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