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Disturbing online magazine article on breastfeeding

This question was posted the Infant and young child feeding interventions forum area and has 2 replies. You can also reply via email – be sure to leave the subject unchanged.

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Frederich Christian Tan

Public Health Practitioner

Normal user

16 Mar 2017, 13:26

<p>Dear IYCF experts and practitioners:</p><p>There is a magazine article circulating in social media and the title is [i]"After Her Baby's Accidental Death, This Mom Is Speaking Out About Why Breast Isn't Always Best"[i]. I really find this magazine article quite disturbing and would like to know what is your take on this issue. You may find the article <a href="http://www.goodhousekeeping.com/life/parenting/news/a43113/breastfeeding-warning/?src=socialflowFB">here</a> and also <a href="http://www.cbsnews.com/news/moms-warning-goes-viral-after-newborn-dies-from-cluster-feeding/">here</a></p><p>Hoping to hear your viewpoint on this.</p><p>Thanks!<br />Derich</p><pre>P.S. We all know that social media is a platform where you can generate a good number of audience and oftentimes influence people's decisions.</pre>

Patti Rundall, Baby Milk Action IBFAN UK

Policy Director

Normal user

16 Mar 2017, 14:36

We have had many requests about this. See this response from UNICEF UK BFI

https://www.unicef.org.uk/babyfriendly/hypernatremic-dehydration-news-coverage-response/
The US BFHI has also done a response - that's a PDF - not sure if I can upload it.

Re the new DEC appeal here is a blog piece about the need for care in messaging about IYCF. http://www.babymilkaction.org/archives/12505


Patti Rundall

Jodine Chase

SafelyFed Canada

Normal user

16 Mar 2017, 22:16

Here is a link to the Baby Friendly USA statement:

https://www.babyfriendlyusa.org/get-started/the-guidelines-evaluation-criteria/individualized-care

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