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UNICEF UK campaign

This question was posted the Infant and young child feeding interventions forum area and has 2 replies. You can also reply via email – be sure to leave the subject unchanged.

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Jodine Chase

SafelyFed Canada

Normal user

5 Apr 2017, 22:38

Is there anyone here from UNICEF UK? I have concerns about the wording in this otherwise excellent social media campaign launched from their Facebook page.

Campaign is here: https://www.facebook.com/Unicef.uk/posts/10155159206597594

The caption on the fourth photo says: "Regena holds her newborn child, baby Gatkouth. Regena started to breastfeed as soon as the midwife handed her Gatkouth, which is crucial for babies in the first moments of life. But Regena is one of the lucky mothers. Many women in South Sudan cannot breastfeed, or even feed themselves, because of a lack of food resulting from years of conflict."

https://www.facebook.com/Unicef.uk/photos/a.91050722593.110410.7715002593/10155159206037594/?type=3&permPage=1

I have messaged the page and suggested that they edit the photo caption and change the last sentence to something like: "Many women in South Sudan are not supported to breastfeed which is life-saving in the midst of this food insecure situation."

Jodine Chase
writing in my capacity today as admin for Friends of the WHO Code Facebook Group, where this is being discussed

Nicki Connell

Emergency Nutrition Advisor, Save the Children

Normal user

6 Apr 2017, 11:29

Hi Jodine

It seems the wording has now been altered - thank you for your efforts!

Jodine Chase

SafelyFed Canada

Normal user

6 Apr 2017, 12:16

It has been corrected, yes! A member of our group in East Timor with UNICEF connections was able to make contact with their communications team. Appreciate the support here.

-- J

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